This is the second straight single for Bieber in which the title is a four-word question, but on “What Do You Mean?,” Bieber at long last sounds as if he’s found the answer. “What Do You Mean?” swirls those sounds together, and Bieber has never sounded steadier in his delivery. He and Max Martin produced Justin Biebers 2012 single 'Beauty and a Beat'. From his earliest YouTube days, Bieber has demonstrated a distinct vocal talent, and has spent his career looking through different styles in which to express that skill, from teen-pop to EDM to acoustic R&B. Zedd is a Russian-German electronic music producer. Like its predecessor, “What Do You Mean?” allows Bieber to be universal and intimate simultaneously: his words are directed at a single person, but he’s prodding the world at large. “What Do You Mean?” is going to see a lot of club play, but its detailed array of sounds also encourages headphone listening.Īnd Bieber - an immensely talented pop artist who spent years embroiled in controversy and away from the radio - has seemingly unlocked the secret to sustained success as an adult star. The electronic iciness of the “Where Are U Now” hook has been swapped out with a lush groove, while the arrangement smartly avoids the maximalism of his past productions but still has a high-enough BPM to inspire movement. Young Money, Nicki Minaj, Justin Show you off, tonight I wanna show you off What you got, a billion couldve never bought We gonna party like its 3012 tonight I wanna show you all the finer things in life So just forget about the world, be young tonight Im coming for ya, Im coming for ya. Opening with dramatic piano keys and ticking woodblock percussion, the single guides the listener through a safari of rhythms and synth hooks but remains unafraid to pivot back to the minimalism of the starting position. “What Do You Mean?,” which follows Bieber’s surprise hit and is positioned as his huge comeback bid, synthesizes the positive components of “Where Are U Now” and presents something warmer and friendlier, but no less nuanced or impressive. Justin Bieber, on the Comeback Trail, Back in ‘Good Graces’ of Fans and Industry Bieber had danceable songs prior to “Where Are U Now,” but they had never sounded nearly as personal. “Where Are U Now” boasted nifty production gymnastics (as we recently found out, that flute noise is actually a pitched vocal!) and a memorably knotty drop, but the song’s highlight is clearly Bieber’s vulnerability, the way his question “Where are you now that I need you?” is actually a plea and the statement “When you broke down I didn’t leave you” is a desperate cry for understanding. Justin Bieber’s last proper album, 2012’s Believe, included its fair share of dance tracks, from the international pseudo-rave “All Around The World” to the Zedd-produced EDM banger “Beauty and a Beat” to the overly busy jam “Take You.” None of the songs on the album contained the emotional nakedness of “Where Are U Now,” Bieber’s collaboration with Skrillex and Diplo for their Jack U project, quietly released last winter before slowly growing into a radio smash.
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